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Samsung C-Lab, the company’s in-house venture and startup accelerator, showcased 15 AI projects at CES 2024, highlighting its innovation and diversity in the AI landscape. The Samsung Creative Lab featured a groundbreaking array of projects, ranging from metaverse fitness to smart toilet technology, marking a significant milestone with the highest number of C-Lab projects ever unveiled at a single CES event.
Samsung C-Lab Projects Shine at CES 2024
Among the 15 AI projects, two stood out as particularly noteworthy. The first one was ‘FIVA’, an AI-powered metaverse home fitness app, developed by Goose Labs, a prominent spin-off from Samsung C-Lab. ‘FIVA’ redefines how users engage with exercise in virtual realms, using AI motion detection to mirror users’ movements and personalize their workouts. The app aims to make exercise more enjoyable and less daunting within the metaverse, transforming it into an integral part of daily life.
The second one was ‘VRIN 3D’, a revolutionary AI technology that enables the creation of high-quality 3D content using just a smartphone, developed by RebuilderAI, a standout startup from the Samsung C-Lab Outside program. ‘VRIN 3D’ secured the coveted CES 2024 Innovation Award, acknowledging the significant impact of RebuilderAI’s solution.
Visitors at RebuilderAI’s booth experienced firsthand the ease of transforming selfies into 3D models using the VRIN 3D mobile app, showcasing the potential for widespread accessibility to 3D modeling with the aid of AI.
Samsung C-Lab Projects Receive Accolades and Recognition
The recognition of Samsung’s commitment to innovation was further solidified with the impressive array of awards earned by C-Lab projects at CES 2024. In addition to RebuilderAI’s ‘VRIN 3D’, Samsung C-Lab projects, including ‘Style Bot’ and ‘Yellosis’, collectively garnered one Best of Innovation Award and 22 Innovation Awards, emphasizing the broad impact and recognition these projects received at the prestigious event.
Samsung C-Lab Projects Explore Diverse AI Applications
The showcased projects extended beyond entertainment and content creation. ‘Style Bot’ emerged as a customized AI fashion recommendation service, utilizing AI algorithms to enhance personal style choices. The convergence of technology and fashion underscores Samsung’s commitment to exploring diverse applications of AI in everyday life.
On a more unconventional note, ‘Yellosis’ represented a foray into health technology with its smart toilet technology designed for urine analysis. This innovative approach to health monitoring demonstrates Samsung’s willingness to explore unconventional applications for AI, addressing health and wellness in an unexpected yet practical manner.
As Samsung continues to lead the charge in the AI frontier, the diverse range of C-Lab projects showcased at CES 2024 reflects the company’s commitment to pushing the boundaries of innovation. The recognition and accolades received by these projects underscore the impact they’ve had on the tech industry.
As we delve deeper into the possibilities offered by AI, one cannot help but wonder: What other groundbreaking applications and innovations will Samsung and its C-Lab unveil in the coming years, reshaping our interaction with technology and everyday life?
Will Samsung be the first mobile brand to expand into the AI field?
Samsung is a leading company in the AI field, and it has made significant investments in AI research and development for a wide range of applications. According to some sources, Samsung intends to significantly expand its research capabilities, bringing the total number of advanced AI researchers to 1,000 across its global AI Centers. It will also make aggressive investments to establish itself as a global player in the advanced markets for 5G chipsets, devices, and equipment1.
